Push Notifications Services For Mobile & Web Apps

1. What is push notification and how does it work?

In the most basic sense of the word, push notifications are small messages sent from mobile applications or websites to users’ devices. They serve as a way to deliver real-time updates, alerts, or promotions directly to users, even when they are not actively using the app or website.

The process begins when a user grants permission to receive push notifications. When an app or website has new content or information to share, it sends a push notification to the user’s device through a server. The device then displays the notification as a pop-up message or an icon badge on the home screen. Users can tap on the notification to open the corresponding app or website and access the relevant content.

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2. Mobile Push Notifications for Android

Push Notifications for Android are essential for engaging users and delivering important updates directly to their mobile devices. They rely on services like Google Cloud Messaging (GCM) or Firebase Cloud Messaging (FCM). App developers integrate this feature using software development kits (SDKs) and APIs.

When a push notification is triggered, it is sent from the server to the user’s Android device. It appears as a pop-up or icon badge, catching the user’s attention. Tapping on the notification opens the corresponding app or triggers specific actions, keeping users informed even when they’re not actively using the app.

These notifications play a vital role in enhancing user experience, ensuring timely communication, and helping users stay connected with the latest app updates and relevant content. They’re a powerful tool for engagement and customer retention in the Android ecosystem. Here is how you can send push notifications to Android users with an app created using Appy Pie AI app maker.

1. Go to your app dashboard
2. Open “Push Notifications”
3. Select the user group, i.e. all users, specific users, geo-targeting, etc.
4. Enter the push message you want to send to your users
5. Select Android in device area and send the push notifications

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3. Mobile Push Notifications for iOS

Timely updates and essential information are seamlessly delivered to iPhones and iPads through push notifications on iOS devices. By integrating the Apple Push Notification service (APNs), developers incorporate this feature into their apps effortlessly.

When triggered, push notifications promptly appear on the user’s iOS device as eye-catching pop-ups or banners. Tapping on the notification instantly opens the app or triggers specific actions, ensuring a smooth and immersive user experience.

These notifications play a crucial role in keeping users informed about important events, messages, or updates, even when they are not actively using the app. Leveraging push notifications, app owners effectively engage with their audience, fostering connectivity and enhancing the overall user experience within the iOS ecosystem. Here is how you can send push notifications to Apple users with the app created on Appy Pie AI app builder platform.

1. Open your app dashboard
2. Go to “Push Notifications” section
3. Pick one of the user groups – all users, specific users, geo-targeting, etc.
4. Customize the push message
5. Select iOS device and send the push notifications

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4. Android Push Notifications vs iOS Push Notifications

When it comes to push notifications, not all devices are created equally. iOS push notifications follow the opt-in model, where brands or app owners can only send push notifications once the user deliberately agrees to receive them. However, on Android, push notifications are enabled automatically and the customers can manually choose to opt-out of them.

Push notifications in iPhone first appear on the lock screen. Once the users unlock their device, the push notification is immediately moved to the iOS notification center. The Apple Push Notification Service allows app developers and publishers to send push notification messages up to 5 KB to their app users. On the other hand, push notification in the android application is allowed only up to 4 KB.

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5. What are Web Push Notifications?

A web push notification is a small notification you receive in your mobile or desktop browser. Customers can opt-in to timely updates from their favorite sites and allow businesses to re-engage them with relevant information that is customized according to their preferences.

Web push notifications are a powerful tool for engaging with website visitors and retaining their attention. These notifications are messages that are delivered directly to a user’s device, even when they are not actively browsing the website.

Web push notifications enable businesses to reach their audience instantly, increasing user engagement and driving website traffic. With their ability to deliver timely and personalized content, web push notifications have become a valuable marketing strategy for businesses across various industries.

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6. Web Push for Desktops

Web push notifications have revolutionized the way businesses interact with their users, providing instant updates and enhancing user engagement. While initially popular on mobile devices, web push notifications have now made their way to desktops, further expanding their reach and impact.

With web push for desktops, users can receive real-time notifications directly on their desktop screens, even when their web browsers are closed. This feature ensures that important updates, such as breaking news, new product launches, or time-sensitive offers, reach users promptly, increasing their responsiveness and engagement.

Desktop web push notifications offer numerous benefits. They enable businesses to maintain a continuous connection with their users, improving customer retention and brand loyalty. Notifications can be personalized based on user preferences, ensuring relevant content delivery and increasing the chances of user interaction.

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7. Web Push for Android

Push notifications are a powerful tool that allows website owners to instantly deliver updates, important information, and enticing offers to Android users, keeping them informed and engaged with the latest content directly on their devices. These notifications appear on the user’s screen, even when they are not actively browsing the website.

Web Push for Android boosts website traffic, enhances user experience by delivering relevant content, and encourages re-engagement, making it an invaluable tool for effective communication and user retention. Here is how you can send web push notifications to Android users.

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8. Web Push for iOS/iPadOS

With the release of iOS and iPadOS 16.4+, Apple has introduced mobile web push notifications for web apps added to the home screen. Safari, Chrome, and Edge browsers now support web push on iOS and iPadOS. This means users can receive timely notifications directly from web apps, enhancing their engagement and keeping them informed.

The integration of mobile web push notifications on iOS and iPadOS opens up new opportunities for developers to reach and connect with users seamlessly across different browsers on Apple devices. By enabling mobile web push, businesses can enhance user engagement and drive traffic to their websites on iOS/iPadOS devices. Here is how you can send web push notifications.

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9. What does a push message mean?

Mobile web push notifications are less intrusive than other forms of customer engagement and can be used to effectively bring in more traffic and add value for the user by pushing out useful information. However, this information must be relevant and interesting. Otherwise push notifications can become intrusive and annoying, leading to a negative perception about your app.

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10. Why You Should Use Push Notifications?

Push Notifications are an efficient way to communicate effectively with your audience. Let us check out how this powerful communication channel benefits your business.

• Boost User Engagement

Push notifications help you keep your app users active and engaged. With push notifications, you can send out reminders and real-time product updates to your users and keep them connected to your brand.

• Increase Conversion Rates

Push notifications help you increase conversion rates as they can create a sense of urgency among the customers. Push messages help you send notifications and alerts to your customers and trigger immediate purchases.

• Improve Brand Consistency

Push notifications are great marketing channels that can be used to send deals and offers information to the customers. With push messages, you can send valuable information related to your brand and gain strong brand recognition among your users by placing brand logos in them.

• Target the Right Users

With your mobile app, you can access the users’ location. This way you can check their geographic region and send them notifications as per their time zone. Additionally, you can send them alerts for special discounts, deals, and offers when they are in a specific location.

• Track Actionable Metrics

Push notifications help you analyze user behavior including click-through rates and interaction times. These analytics help you figure out which push messages are doing well and enjoy higher open rates.

• Enhance Customer Care Strategy

Push notifications can help you improve your customer experience. Push messages provide users with useful information in a sentence or two at the most. They are less intrusive and can help boost user engagement. They help users to keep up with the latest promotions, offers, and updates from your brand.

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11. How to connect better with your app users through push notifications?

Users must feel connected to your brand to opt-in for your push notifications. When a user downloads your app, wait for them to first feel connected to your brand before sending them the request to opt-in for push notifications. Here are a few tips that you can use to get your app users interested in receiving push notifications from you.

• Convey the Value and Benefits

While asking for opt-in, convey the benefits of subscribing for push notifications and help your users understand that they are of a great value for your business and their opinion matters.

• Allow Users to Control

Be extra polite to your users and help them understand that they have complete control over receiving push notifications, that they can opt-in to receive and opt-out anytime to stop receiving the notifications.

• Remind Users to Complete an Action

Once the user has opted-in, study their behavior and send messages accordingly. Send them relevant notifications and remind them what they know well and love.

• Create a Sense of Urgency

Send information for limited time offers to create a sense of urgency and encourage users to tap and check what the ‘see more’ includes.

• Present an Exciting Update

You can increase your users’ interest in your push message by offering something that they already have in their heads. Make your push message sound like a personal text.

• Ask for a Rating or Review

Ask for users’ feedback once the service has been delivered. This helps users understand that you were not there just for the business and that you care for them.

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12. Push Notifications vs. Text Messages: Which Is More Effective?

Modern online businesses use both push notifications and SMS to communicate with their customers. And a few among them know exactly when to use SMS and push notification. There are certain situations where one is better than the other. Push notifications and text messages might look similar to the end-user, but they are different from each other.

• Push Notification is a powerful marketing tool offering real-time and tailor-made messaging that catches users’ attention while focusing on a specific action. When implemented effectively, push notifications can
• increase user engagement, and
• double your sales within months.
• Push technology boasts several features that make them a valuable marketing channel.
• With push messages, apps can add gifs, buttons, audio, and more to their messages, regardless of the underlying carrier.
• Push notifications are completely free for the users to receive.
• Push message marketing allows businesses to capture attention, loyalty, and action.
• With impressive open/response rates and favorability, push notifications are best among all customer communication channels.

Here are some of the disadvantages of using SMS campaigns:

• Designing SMS campaigns can be daunting since pricing varies from country to country, and
• SMS marketing campaigns have a relatively low CTR than push notifications. That’s why they’re mostly used by banking and travel businesses across the world.
• SMS is capped at 160 characters, including spaces, so businesses have to squeeze in their important messages in multiple parts that cost them double to deliver the same message.

This is why push notifications have a competitive edge over text messages.

Push notification is an important ingredient of a successful mobile application. Hence it is imperative that your mobile app has the push notification feature to let you communicate effectively with your customers.

	Push notification	Text messages
1	App users can opt-in or opt-out, so you know for a fact that they want to receive the message	Receivers cannot choose whether they get texts or not
2	Push notifications pop up on your screen	Text messages are stored in the device
3	If the users don’t check the push message immediately, it may get buried in the multiple others that appear on the lock screen	If the receiver does not read it immediately, the text remains in the default messaging app, waiting for them to read
4	Meant to be crisp and short and used as a marketing tool to get the users to engage with the app	Text messages can be of any length and may contain promotional or informational content for the receiver
5	Push notifications are free for the app users	Receiving certain text messages can incur charges
6	Only for smartphone users	Works for both smartphone and non-smartphone users
7	High CTR and open rates (10.7% on Android)	Low CTR (7%)
8	Takes one click to reach the website or app	Takes minimum 2 clicks for the same (or more)

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13. Things to know about Push Notifications

Push Notifications have made a lot of buzz in the marketing world, particularly when it comes to marketing through mobile apps. However, before you get all excited and send out a barrage of push messages, here are the few essential things you should know about push notifications.

1. Opt-In and Permission

Users must explicitly opt-in and grant permission to receive push notifications. It’s crucial to respect their privacy and ensure clear communication about the benefits they can expect from subscribing to your push messages. Obtaining permission establishes a solid foundation for building a positive user experience.

2. Relevance and Personalization

Push notifications should be relevant and personalized to the user’s preferences and behaviors. Tailor the content based on their interests, location, or past interactions. By delivering targeted and valuable information, you increase the chances of user engagement and prevent your messages from being perceived as intrusive or irrelevant.

3. Timing and Frequency

Timing is crucial when it comes to push notifications. Sending messages at the right moment can significantly impact their effectiveness. Consider the user’s time zone and their typical app usage patterns. Additionally, be mindful of frequency—too many notifications can lead to annoyance and app uninstalls. Strike a balance to avoid overwhelming your audience.

4. Clear and Concise Messaging

Keep your push notifications concise, clear, and compelling. Users often glance at notifications quickly, so ensure your message is easily understandable at a glance. Use actionable language and create a sense of urgency when appropriate. Avoid excessive use of jargon or ambiguous terms to maximize the impact of your notifications.

5. A/B Testing and Optimization

Continuously test and optimize your push notification campaigns to improve their performance. Experiment with different messaging, timing, and personalization strategies to identify what resonates best with your audience. A/B testing allows you to refine your approach and achieve better engagement and conversion rates over time.

6. Unsubscribe and User Control

Provide users with an easy way to unsubscribe from push notifications and respect their preferences. Incorporate an opt-out option within your app settings or in the push notification itself. Giving users control over the messages they receive fosters trust and helps maintain a positive user experience.

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14. Benefits of Push Notifications

Before, getting into the process of integrating this cool feature in your app, we must discuss all the advantages that come your way, when you send out push messages. Enabling push notification in the android and iPhone app offers numerous benefits especially when it comes to customer engagement and driving traffic; however, it is essential to use them in a way that gets customers interested, rather than annoyed. Here are a few benefits of sending out push notifications:

1. Users hold the power to Opt-In/Opt-Out

Getting marketing messages incessantly can be quite annoying. The moment users know that they have the option and the power to opt-out or opt-in at will, they automatically feel comfortable about receiving these notifications.

2. Higher user engagement

Push notifications are a rich and interactive medium that keeps your users engaged, thus helping you retain them for longer. A user has your app on their device because they see some value in it. However, with a mobile push message, you are reminding them of that value, thus encouraging them to engage more with your app.

Chantal Tode, the associate editor on Mobile Marketer, reported on a study from Forrester Research, push notifications should be integrated into direct marketing, CRM strategies: Forrester. The report mentions various benefits of push notifications like increasing traffic, optimizing app use, and driving conversions.

3. Consumer behavior insights

When you send out push notifications, you can garner some critical data and insights about customer behavior. Push notifications feature comes with an analytic tracking system that lets you track platforms, messages, devices, interaction times, or any other events that rustle up high engagement. This way, mobile push notifications provide sophisticated analytics with data on the delivery receipt, open rate time, and engagement.

4. Complementary Communication Channel

Mobile apps, unlike mobile websites, offer qualities that other communication channels simply don’t measure up to, because of how they interact with functionality built into a device’s hardware. The biggest benefit of mobile apps is the ability to deliver notifications that are instantly seen and – unlike other marketing messages – seen on the best digital real estate possible – the user interface of a consumer’s mobile phone. This is why most mobile push notifications are opened and read by 97% of app subscribers.”

Simon U. Ford, the founder of Social Traffic inc., a social marketing agency specializing in social mobile and reputation marketing, explains what is push notification and the power of push notification service of alerting customers of last-minute deals, coupons, and special deals. These additional messages form a complementary marketing channel where you can communicate extra, value-adding information. This information can be customized as a push notification, ensuring their relevance and importance to users.

5. Cost-effective

It saves you a whole lot of money that you may have to spend on sending out communication. More importantly, it saves your customers money as well. Not everyone has an unlimited text plan, hence they may not want to pay for the incoming text. In this case, they are likely to opt-out quickly. Push notifications cost you less and are free for your customers!

6. Ease of Use

In terms of customer interface and ease of use, push notifications are far better than emails. Push notification services are easy to handle and manage. They are simple, uncomplicated messages that provide only the essential information, making them user friendly and effective. On the developer side, they are simpler to produce and are cheaper than SMS.

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15. How do push notifications work?

All these benefits do sound brilliant, but it is important to understand what are push notifications and how they work to help your marketing goals. To put it all quite simply, as soon as the app user taps on a mobile push notification, they are automatically redirected to the relevant page. Hence, the consumer’s attention would be entirely on the desired call to action, without any distraction.

Let’s take a deeper look at the basic factors of sending a push notification and how they work from the push notification server end.

• Operating system push notification service (OSPNS)

Every mobile system works on a different OS or operating system e.g. Apple and Android. You, as an app owner, will have to choose the one that you want to use.

• App publisher

The app publishers work with the OSPNS before uploading the app to the app stores.

• Client app

The client app is the one that your app users have installed on their device where they will receive the push notifications. The client apps are dependent on the operating system in the device.

To make the best use of these factors and better connect with their users, various businesses use mobile push technology to send out push messages. The first push notification server was launched by Apple called APNS (Apple Push Notifications Service) in 2009. And, then Google launched its own mobile push technology service called GCM (Google Cloud Messaging) to enable sending push notifications to both Android and iOS users.

You need to set up a push notification server first, to send out push notifications to your users. This server then sends a notification to GCM (Google Cloud Messaging) or Apple’s Push Notification Service (APNS), to send the server push notification to your targeted device.

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16. Types of Push Notifications [With Examples]

1. Inactivity – Push Notifications

Many app owners make the mistake of presuming that their inactive users are gone forever and by doing so they lose a huge sale opportunity. Your inactive users have already shown interest in your product or service, so you simply need to re-engage them. Send those inactive app users a push notification about new features, updates in services or products, and tell them what they are missing out on, by not opening the app.

Hey there! It’s been a while since your last purchase. We’d like to offer a special 20% discount on your next order.

2. Abandoned Cart – Push Notifications

Your customer may get distracted mid-checkout or decide to save some items in the cart for more discount. Nearly 70% of e-commerce shoppers abandon their carts before checking out. A customer leaves items in the cart due to multiple reasons. You can’t do much about your customers’ thought process, but you can encourage them to complete their purchase by sending a relevant push notification.

““Hey there! You’ve left a few items in your cart. Complete your shopping while stock lasts!”

3. Incomplete Action – Push Notifications

If your customers leave anything incomplete in your app, either abandon the cart, incomplete profile information, or something else, you can remind them that they were doing something. Send them a personalized push message mentioning in-completed action and tell them how completing that action will benefit them in the future. You can personalize them as per your requirements.

Hey there! Update your contact information to make sure you never miss our latest offerings and events.

4. Product Launch – Push Notifications

Launching a new product is the most exciting- and nerve-wracking- things to do in business. As a business owner, you’ve invested a lot of money, time, and sleepless nights in developing or planning to show the world your newest product. Apart from creating email campaigns and organizing events, you must send catchy promotional push notifications about your new product to your existing app users.

We’re excited to introduce our newest products. Check it out right here

5. Festive Season – Push Notifications

The holiday season gives you a chance to remind app users about their culture by associating it with your products or services. Festivities provide you a very good opportunity to reconnect with your existing and prospective customers. So, stay connected with your customers by sending them promotional notifications to upcoming holidays, like Christmas or Easter sales.

Get festive!
Our Christmas collection is stocked!


You can make your promotions interesting by creating personalized push notification messages using segmentation. It will help the user connect with you more easily resulting in an action.

6. Impress with Choices – Push Notifications

Let your users decide for themselves. Create push notification giving your users a range of choices to choose from. This will give them a feeling of being authoritative and decisive therefore resulting in a boost of their confidence. And, when your users are confident about the product they’re have chosen, they’re more likely to purchase.

Shoes or Sneakers: Choose What You Love!
40% Off on entire footwear range.


7. Blog update – Push Notifications

The best marketing strategy aims to engage your existing customers is to send a notification that gives customers benefits and tips on how they can best use your products or service. You can also create and send a separate push notification for your app update.

10 Tips on Taxi App
New post on taxi app. Check out now!


Don’t forget to include a link in your push notification. It will help your customers to find it easily.

8. Love and Affection – Push Notifications

According to top marketers, customers react to emotions than anything else that you throw at them. Craft your notification in such a way that it reflects your care for them. For example- if there is a rainy season or scorching summers, you suggest to them how an umbrella can help them take care of themselves. Again, you need not mention discounts or other products in the notification. This marketing strategy is to stir the right emotion at the right time to encourage the desired response.

It’s Going to Rain Cats and Dogs!
Stay Dry! Choose from a variety of Umbrellas.


9. Event Specific – Push Notifications

If you’re like many small business owners, you should explore any ways to stay connected with your customer. One way is to use push to wish them on special events, like Birthday, Wedding Anniversary, New Year’s Day, Thanksgiving Day, Independence Day, etc. This will help you in building a long-term relationship with them.

Happy Women’s Day
You have got everything to make this world on.


You can also craft push notification with some great deals that complement the occasion.

10. Ask Referrals – Push Notifications

No matter which way you use it, the referral is one of the most effective customer conversion channels available today. Create push notification offering your customers a discount by inviting their family or friends to shop. It works in both ways – your customers get to avail of the offer and you get a new customer.

Get 10 Off on Your Cart!
Refer a friend to avail of this.


11. Pre-Sale Reminder – Push Notifications

The pre-sale reminders are one of the best marketing strategies to make your sale a big success. Ecommerce giants, like Amazon, Flipkart, etc. send pre-sale push notification to their app users to boost sales. Create compelling push notification and send it to all your app users while keeping them remind that something big is coming soon.

It’s almost here!
Are you ready? Only a few hours left for the biggest sale of the season!


12. Create a Ray of hope – Push Notifications

This approach can the best option for e-commerce marketers to create a sense of hope amongst their users. Put some products on a special offer or offer some limited-edition items on your store and ask your users to register at first to grab them. Since users have nothing to lose, lucky draws instill hope and push them to take action every time. Notifications like these maintain a high level of engagement throughout the process and help app owners to build trust among their users.

Special Christmas Gift Hampers for Grab!
Register to be one of the 50 lucky winners.


13. Make Users Feel Appreciated – Push Notifications

Every app owner should aim for creating the first touchpoint by sending out a welcome push notification to their users as soon as they become a part of the user base. As per your marketing plan, you should offer them a discount on their first purchase. This way they will feel special and valued.

Welcome to Amazon
Get 20% Off on your first purchase!


14. Out-Of-Stock – Push Notifications

Sometimes your hot selling items get out-of-stock and you customer keep searching for the same. As a professional marketer, you can turn your out-of-stock items into a promotion opportunity. Send a simple notification to your customer that your hot selling products are out-of-stock and products will be back in stock soon.

Your favorite item is out-of-stock now and it will be back in stock soon.

15. Back in Stock – Push Notifications

Send notifications when a product viewed by the user is back in stock. With Back in Store Alerts, you can let those customers know that they viewed or requested products in now back in stock so they can purchase whenever they want.

You asked we answered!
Your favorite item is now back in stock!


16. Price Drop – Push Notifications

Notify users when product prices drop. Send alerts to users who have visited products but haven’t bought them. Let them know whenever those products are available at the lowest prices. As an app owner, you can select which products you want to give a special discount to all your subscribers.

Cause you deserve a gift
Your favorite item is now available at a 15% discount.


17. Flash Sale – Push Notifications

Send notifications about your flash sale to make your app users grab your discounts instantly. Easily run time-sensitive offers on your store and send notifications about it for a specific amount of time. It will add more value to your sale.

Flash sale: 30 off!
on all our collection

This type of push notification is suitable for businesses of all types, including e-commerce stores, food delivery, taxi, and many more.

18. Product Promotion – Push Notifications

Just like the promotional email campaigns, you send about your popular products; you need to create compelling push notifications that highlight a particular product to directly reach your subscribers and increase its sales. Phrase your push like an add with catchy words. You should also point out the reasons why this product is worth a buy.

Spice up these gloomy days with our Lunch Special running all week!
Don’t miss to insert an attractive picture of your promotional product.


19. Engaging Existing Customer – Push Notifications

Holding an old customer has more returns than acquiring new ones. Use this opportunity by sending them personalized push notification who have purchased from your store at least once. Craft push notification with exclusive promotions that compel them to revisit your store.

Printed rectangular bath rug from our collection!
Curated just for you, our loyal customer.


20. Deal of the Day – Push Notifications

Deal of the day is one of the most used promotional ideas that every online business uses. Promote a single deal or create a deal of the day page and promote multiple products like Amazon and send push notification mentioning deals along with product image.

Deal of the Day
Flat 50% off on wall décor items. Valid for today only


21. Free Shipping -Push Notifications

According to the best available data, 44% of customers abandon their cart due to high shipping costs. One of the best ways to convert those into sales is by providing free shipping. Surprise your customers by sending them a free shipping notification.

Free shipping!
Enjoy free shipping on all products for the next 24 hours.


22. Last-Minute Reminder – Push Notifications

A daily or hourly countdown to the end of an offer or sale will remind users and create an urgency for them to make a purchase. It is one of the most effective marketing strategies to improve your bottom line. Send a last-minute reminder before the sale ends.

Last Day!
Just a couple of hours left to get 30% flat off!


23. Webinar – Push Notifications

When you plan to host a webinar, you should send push notification to your existing app users to increase your webinar traffic. This way, your customers will also get a chance to interact with you. And a good product demonstration can make your business more successful.

Free Demo
Check the free demo before you purchase.

24. Cross-Sell – Push Notifications

Tempt your customer to make a purchase complimenting the product in their cart or their recently purchased items with another product. Create personalized push notification for each customer based on their product purchase. This type of push notification will help you increase the sale of the product for which the notification is sent.

Headphone For Mobile
See the matching headphones for mobile you recently purchased. Best price guaranteed.


This kind of push notification is often used to promote electronic items, apparel, and fashion accessories.

25. Product Review – Push Notifications

In this age of the digital world, every customer looks for a good number of reviews before making the final purchase. High-quality, positive reviews from your customers will improve your business’s visibility and likely increase your overall sales. Create a push notification for a review campaign to collect reviews from customers and increase the chance of a conversion

Did You Like Your Headphone
Share review about headphones to get a 10% off coupon.


26. Social Share – Push Notifications

Send a notification to your customer asking to share product experience on social media with their friends and families. This increases the social proof of your product in turn which can help to increase conversions.

Let Your Friend Know!
Share your recent ride experience on FB and get 10% off on the next ride.


Push Notifications are one of the most basic elements of a good mobile app. An app that does not include push notifications will most likely fail in the long run.

27. Service Feedback – Push Notifications

Once your customer makes a purchase using your mobile app, ask them about their experience. This helps in improving your application performance and usability. Also, this will make your customer feel that you care about them.

How Was Your Shopping Experience
Share your shopping experience on your recent purchase to get a 10% off coupon.


28. Contest Campaign – Push Notifications

When running a contest, giveaway, or other interactive marketing campaigns, you must notify your app users. Attract a high number of customers by offering them an attractive offer. This way you can achieve your marketing goals.

Chance to Get 100% OFF
Participate now to get a chance to win 100% on the next ride.


29. Testimonials – Push Notifications

Establish your credibility by sending push-notifications with a quote from a review left by any of your customers. This kind of notification can show how your products or services have helped them. You should always pick generic reviews that reflect how your products are services are useful.

Every Ride is Perfect and Safe
Mike Loves our taxi service.


30. Tips & Tutorial – Push Notifications

Let your users know how they can better use the features within your app by highlighting ones they haven’t used yet. You need to need to include a tutorial link describing how they can easily and efficiently use your app.

New Feature in Our App
Check out now!


Don’t forget to put a link in your push notification. It will help your customers to find it easily.

31. Payment – Push Notifications

Give your customers confidence that their money has been deposited or processed to prove your commitment to security and transparency with their money by sending them an alert notification. As soon your customer made payment for their purchase send them a notification that you’ve received a payment.

Thank you for your payment.
Your order has been placed successfully.


32. Goal Hit- Push Notifications

If you’re a fitness app owner, you must send a notification as soon as your users hit a goal within the app. This could include unlocking a new level, status, or loyalty points checkpoint. This kind of push notification encourages your users to hit the next goal.

5 days exercise goal reached – you crushed it!
You’ve reached your daily goals.


33. Thank You for Feedback – Push Notifications

Customer review and suggestion about the experience they have with your service is useful data that you can use to optimize your business to meet their demands more efficiently. So, you need to send notification to send thank you emails to those who share their feedback with you.

Hey there!
Thank you for sharing your thought! We really appreciate it since we’re always looking for ways to improve our customer service.


34. Newsletter – Push Notifications

Newsletter marketing is an advertising strategy whereby marketers inform their target audience about services and products through email. Send push notification to users on the latest newsletter you send out.

Read our latest newsletter and get insights on the latest trends.

35. Purchase Update – Push Notifications

Send a notification confirming your users when their purchase has been completed, processed, shipped, or delivered. It is one of the best marketing strategies to win your customer confidence while keeping your customer updated with their order progress.

Thank you for your order!
We will begin processing it soon.

This type of push notification is suitable for businesses of all types, including e-commerce stores, food delivery, taxi, and many more.

36. Surprise and Delight Them – Push Notifications

Surprise your customers! Make them curious with a catchy headline. Give a little discount if you have to and make them visit your website and convert them into a sale.

Look What Fell!
Book ride today and get 10% Off.


37. Geo Fencing – Push Notifications

Take your push notification marketing strategy to the next level by targeting your users with a geofenced message. It’s easy and simple, just set geo fencing areas and whenever your app users enter into those areas, it automatically triggers push notifications to promote special offers and drive more traffic. For example- an app for a restaurant could alert users within the defined area that there is a special offer going on food.

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38. Geo-targeted – Push Notifications

Geo-targeting helps businesses to target audiences in a particular geographic area. In geo-targeting, instead of delivering messages to every app user, app owners choose to target audiences in an area where their sales are relatively high or low, as per their liking. This kind of push notification helps app owners to drive more conversions.

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39. Risk of Churn -Push Notifications

Send your users a push notification if they show behaviors of risk of churning. Encourage them to get back into the app with special discounts or promotions that are happening right now.

Hey there!
We’ve noticed you left a few in your cart. come back and complete your purchase now to get 30% off.


40. Required Information Updates – Push Notifications

Always get your users to keep their information up to date by sending gentle reminders for address update, or that their credit card is expiring soon or that their annual renewal is coming up.

Please update your contact information. Help us to help you.

41. New Feature Announcement – Push Notifications

Your app teams work hard to add new functionality and new features in your app to delight users. So, as an app owner, you need to create a strategy to communicate improvements successfully, and push notification is one of the best ways to do it. Create effective push notification for new feature announcements and send it to your users from across all platforms. Don’t forget to add a link giving detailed information about new updates.

Greetings!
Our new, updated version of [product] is finally live!


42. Praise Your Customers – Push Notifications

Praise your customer choice and make them feel special. Tell them not everyone has good taste. Create an image in their mind on how they would look a product in their cart. This kind of push notification is suitable for online fashion stores across the world.

You Have An Amazing Choice!
You will look stunning with these shorts and sneakers.


43. Buy more, Save more – Push Notifications

‘Buy More, Save More’ is one of the best promotional activities to attract your app users to purchase from your store. However, this marketing strategy works well with giant online stores like Amazon and Flipkart, but it is effective in driving sales for your store.

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44. Create a Sense of Achievement – Push Notifications

Everyone loves the feeling of winning something. You can tap this opportunity in building a long-lasting relationship with your customers. Whenever your customers achieve a milestone send them a push notification appreciating that they’ve achieved a milestone. In return, you can reward them for their achievement as per your marketing strategy.

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45. Building Curiosity – Push Notifications

One of the key methods to increase the open rates of your push notification is to build curiosity. Holding back some information drives users to take that one step – to click on it. Your push notification must be crafted in such a way that compels them to participate in your campaigns.

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46. Group Offers – Push Notifications

Amuse users with group offers and drive more sales. It is one of the best marketing strategies practiced by food businesses across the world. When you feel your sale is declining adopt this strategy to hold it back. You push notification for this offer must be effective with some discount and well-crafted to attract potential customers.

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Enjoy special on a meal for 5!

Push notifications are the greatest way to retain users in the modern scenario of smartphone-based marketing.

47. Contingency Plan – Push Notifications

The more customers that you can keep and continue to sell to, the more likely you are to achieve your business goals. Customer retention should the prime of every e-commerce business to ensure its success in the long run. This way, you should send a notification to your existing customer every now and then.

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48. Create A Sense of Urgency – Push Notifications

Creating a sense of urgency can produce the most staggering results. If you’re running sales on your store for a short time, you should send push notification to all of the app users. Your notification must present a real urgency by using words like ‘Shop Now’, ‘Buy Today’ etc. According to market experts, it has been observed that real urgency converts users faster than other marketing strategies as it makes users anxious.

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49. Create Pressure – Push Notifications

Create push notification that evokes fear to create pressure on your app users. when their reward points are about to expire you must send them notification encouraging them to take prompt action.

Reward Points About to Expire!
Redeem your points before it’s too late!


50. Alarm users with quantitative numbers- Push Notifications

According to the best available data, every year abandon carts make e-commerce marketers lose around 64.45% of sales. Some users add their favorite items to their cart and forget about them. A gentle reminder can work like a charm here. Send a push notification reminding them that they’ve left something awesome in their cart. Notification like this encourages users to complete their purchase while helping app owners to reduce their loss to a great extent.

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17. The History of Push Notifications

Push notifications have transformed the way we stay informed and engaged in the digital era. Let’s take you on a journey through the captivating history of push notifications, tracing their evolution from humble beginnings to their ubiquitous presence today. Explore the key milestones, technological advancements, and the profound impact push notifications have had on communication, user engagement, and the overall digital landscape.

Early Origins and Mobile Messaging:

In the late 1990s, the seeds of push notifications were sown with the advent of SMS (Short Message Service). Mobile users began receiving direct notifications on their devices, allowing them to stay updated on new voicemails, incoming calls, and text messages. While these early notifications were basic compared to today’s standards, they marked a crucial step toward real-time updates and instant communication on mobile devices.

Rise of Mobile Applications:

The true revolution of push notifications came with the rise of smartphones and mobile applications in the late 2000s. With the launch of Apple’s iPhone and the App Store in 2008, developers gained the ability to send notifications directly to users’ home screens. This breakthrough allowed apps to deliver timely updates, reminders, news alerts, and personalized content, transforming how users interacted with their devices and apps.

Android and Expanded Capabilities:

In 2010, Google introduced push notifications for Android devices, further expanding the reach and functionality of this technology. Android’s push notification service offered developers a standardized framework to send notifications across a wide range of devices. This enabled enhanced interactivity, allowing users to take actions directly from the notification itself, such as replying to a message, liking a post, or completing a task, without opening the corresponding app.

Push Notifications in Web Browsers:

Push notifications didn’t stop at mobile apps. In recent years, web browsers have also adopted push notification support, allowing websites to send notifications even when the site isn’t actively open. This development brought real-time updates from favorite websites, breaking news, social media interactions, and other personalized content to users’ desktops and mobile browsers, bridging the gap between mobile and web experiences.

Personalization and User Engagement:

One of the key strengths of push notifications lies in their ability to deliver highly targeted and personalized content. With advancements in data analytics and user segmentation, businesses can send tailored notifications based on user preferences, behavior, location, and more. This level of personalization has significantly improved user engagement, enabling businesses to deliver relevant offers, promotions, and updates to their audience, leading to increased app usage, conversions, and customer satisfaction.

18. The Ideal Character Length for Push Notifications

Push notifications are the most successful marketing tool for a business app. However, it is necessary that push notifications that you send follow an optimal length. It is not uncommon for push notifications to be cut off from the viewer. This can hurt your prospects of converting your viewers into leads.

The character limit and length for your push notifications will differ. To make it easier for you to understand, this section has been split into four parts:

• Web App Push Notifications(Windows)
• Web App Push Notifications(MacOS)
• Android Push Notifications
• iOS Push Notifications

Each platform has its unique rules when it comes to push notifications. However, most platforms are nearly similar in character limit and push notification length.

Web App Push Notifications (Windows)

We begin with push notifications that you can send over the web. The length of a push notification depends on the browser too. Here’s how it works.

For Chrome: Chrome is the best browser for sending web app push notifications. Any push notification can have a title length of upto 128 characters out of which 63 characters are visible all the time.

The remaining characters are visible when a user hovers over the notification. Push notifications on Chrome can have a hero image(push notification images) attached to them. The character length remains the same despite adding an image. This trend is followed by most chromium-based browsers.

For Firefox: Firefox, on the other hand, supports around 200 characters per push notification out of which 49 can be shown as the title. Firefox does not support hero images.

Web App Push Notifications (MacOS)

Web app push notifications on MacOS supports different character length depending upon the browser used. Hero images cannot be added on MacOS on any browser.

However, the different lengths for push notifications are within similar ranges. As a rule of thumb, your push notification title should be between 40-50 characters and the body of your notification should be under 100 characters.

Android Push Notifications

App push notifications will open on the default browser of the phone a viewer uses. The optimal length for app push notifications on Android platforms is around 47 characters. These 47 characters account for the title of the push notifications.

If you add a hero image in your push notifications, this title is the only content you can include in your push notification. Without a hero image, you can increase the length of your push notifications and include text of upto 441 characters.

iOS Push Notifications

Just like MacOS, iOS has a similar character limit for your push notifications. The title length of your push notification should be around 40-50 characters and body length is preferable under hundred characters. This comes around to about 4 lines of text on the notification dropdown.

Here is a table that can help you understand push notification lengths more clearly.

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19. Push Notifications – Best Practices

Push notifications are a powerful marketing tool, however, with great power comes great responsibility. Hence, you must be responsible while wielding this tool.

1. Ask for permission

Flash a well-worded permission message before you show them the device’s permission. In this message tell the user about the value of subscribing to push notifications. Empower the user with the choice to enable or disable the push notification. Simply bombarding device requests may put your app users off and they will be more inclined to disable it, closing off a valuable marketing channel for you.

2. Don’t push it!

They may be called push notifications, but if you try and force your way in, chances are you would be shunned. Write smart copies that have a human touch. In the limited space that you have, it may become challenging.

3. Target it right

Through audience segmentation, you can send geofencing notifications that reflect user preferences. This not only personalizes the notification you are sending out but also helps you bring back visitors who may have gotten distracted before they could convert. Another great way to send targeted notifications is through geofencing and sending out location-based push notifications.

4. Take care of the timing

Getting the right message at the right time can help you get positive attention and increase the chances of conversion. For example, social media apps are better off sending their push notifications immediately, but any promotional messaging must be sent when the app user is more likely to be open to receiving them.

5. Offer value

Sending push notifications just for the heck of it will do you more damage than good. There is already a lot of noise in the field of marketing and if you only add to it without any value, your app users are going to press the mute button, or even worse, simply uninstall your app! Make sure that each notification you send out, has a purpose and delivers discernible value to the customer.

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20. Concluding Note

In this era of mobile technology, entrepreneurs are always looking for more personalized mediums to communicate with their customers, and push notifications are a great marketing tool for businesses with a mobile app because they help them stay connected to their users in the most cost-effective way.

The key to success is to make sure all messages are relevant, personalized, and timely. With the right messaging strategy in place, push notifications can be a powerful tool to boost profits and drive higher growth.